SELECTED WORK
Bank Dhofar
A financial voice, brought closer to the people it serves.
For Bank Dhofar we shaped two conversations at once, a considered institutional identity for Al Riadah, and a warm, contemporary campaign for a new generation of customers.
Al Riadah is Bank Dhofar's premium banking proposition, a service positioned around quiet expertise. We built an editorial identity for it: restrained typography, tactile print, and a monochrome image world that feels earned rather than declared.
In parallel, the Youth campaign moves in the opposite direction, bold type, saturated colour, and portraiture that puts young Omanis at the centre of the frame.
Together, the two systems show a single bank speaking in two registers, neither compromising the other, both unmistakably part of the same institution.
