Khazaen Economic City

We positioned Khazaen as an integrated economic ecosystem, a city built to attract global investors and shape the next chapter of Oman's growth.

Khazaen is a world-class fully integrated economic city located in the heart of the Sultanate of Oman. Served by major transportation infrastructure, the Batinah Expressway, proposed Oman Rail, and Muscat International Airport, Khazaen is the ideal logistics, warehousing, light and medium industrial, commercial and residential hub linking the main modes of transportation in and out of Oman.

Our role was to translate scale into presence. Through a bold geometric identity, refined environmental design and a considered editorial system, we transformed a masterplan into a compelling investment story, one that could live across signage, print, digital and interior space with equal confidence.

The identity's bracket motif, inspired by the architecture of storage, structure and enclosure, became a flexible device: framing photography, wayfinding, and typography across every touchpoint of the brand.