Almouj, Wave

For Almouj's flagship publication Wave, we built an editorial system that carries the pace of the coastline itself, measured, luminous, and quietly indulgent.

Wave is Almouj's owned magazine, a lifestyle publication for one of Oman's most considered coastal communities. The design language had to feel resort-grade without slipping into cliché.

We paired wide-format photography with a light, disciplined typographic grid, a book you could keep on the table long after the season had ended.

Every spread is composed around silence: generous margins, careful captions, and a restrained palette drawn from the shoreline itself.